By Alexander Palevsky and Jackie Jouret Photos by Helmut Werb
It’s being produced in small quantities, but the 1 Series M Coupe is a very big deal. In fact, it may be the most important new BMW of the 21st century, because it proves that the company is still building cars for enthusiasts. Quite frankly, that’s been somewhat in doubt lately, as each successive new model has grown larger and heavier, rendering the driving experience ever more remote.
In one fell swoop, the 1 M takes that development in the opposite direction entirely. It is, quite simply, the most fun car BMW sells in 2011. It quickly earned a place on my list of favorite late-model BMWs along with the E86 Z4 M Coupe, the E36/8 Z3 M coupe, the Z3 3.0i, the Z8, the E46 330Ci ZHP and of course all M3s. None of the cars on my list weigh more than 4,000 lbs., and most weigh closer to 3,000 lbs.
At 3,296 lbs., the 1 M is only 66 lbs. heavier than the Z4 M Coupe, 165 lbs. heavier than the Z3 M coupe of a decade earlier. These days, when an M3 checks in at 3,704 lbs. after gaining hundreds of pounds with each successive generation, it’s heartening to see the 1 M Coupe tip the scales at 408 lbs. less—and to undercut even its 135i sibling by 143 lbs.


